Creative direction, visual storytelling, team leadership, and multidisciplinary production.
Only a curated selection of work is displayed here, as the extensive volume of projects, campaigns, and client collaborations throughout my career makes it impossible to showcase them all individually.
#OPENTOWORK
Art Director & Creative Leader
Open to WorkBrand and Creative Communication professional with 10+ years of experience across creative direction, visual communication, branding, and content development. Experienced in translating business objectives into creative initiatives, leading cross-functional projects, and coordinating end-to-end production across digital and offline channels. Combines visual expertise, strategic communication, and business-oriented problem-solving to develop impactful brand experiences and support business growth.
Universitas Gadjah Mada (UGM)
Communication Development
Advanced research into strategic communication, socio-cultural messaging, and participatory media frameworks.
Institut Seni Indonesia (ISI) Yogyakarta
Photography
Rigorous studio art training in commercial photography, visual aesthetics, lighting engineering, and art direction.
Concept development, visual tone definition, moodboarding, and aesthetic quality control.
Coordination, delegation, psychological safety, and creative mentorship under tight deadlines.
Translating business objectives and brand targets into compelling, measurable visual stories.
Commercial culinary shoots, cinematic videography, lighting physics, and set coordination.
Building cohesive visual systems, design guidelines, and packaging that resonate deeply.
Pioneering photography x AI x Web3 workflows to create breakthrough creator platforms.
Live Studio
My independent creative studio delivering commercial culinary photography, cinematic motion, and brand direction that help ambitious businesses tell their story visually.
Live Venture
A decentralized, verifiable resume and on-chain credential portfolio built for the next generation of builders. Translating complex cryptographic data into a sleek, minimalist creator-first interface.
Live Venture
A predictive fantasy football experience fusing traditional sports passion with gamified prediction mechanics. Built with clean live data visualization and intuitive mobile-first wagering UX.
F&B, FMCG & Web3
Corporate & Boutique
2014 – Present
Multidisciplinary
Obelisk Protocol • Web3 Media & Publication
Led cross-team creative collaboration across Obelisk Media and Web3 Recap Magazine initiatives. Directed high-level visual identity, editorial curation, and multimedia storytelling across decentralized brand touchpoints.
Jasmine Group
Spearheaded high-impact product and commercial campaigns, generating 2M+ organic social media impressions and directly accelerating product revenue. Directed multidisciplinary crews across photography, video, styling, and post-production.
PT Megagiga Solusindo (MGS)
Led comprehensive market validation and pilot rollout for a proprietary POS (Point of Sale) software by onboarding and consulting local SMEs in Yogyakarta. Established feedback loops that guided early product iteration.
Maya Graha Kencana (MGK)
Orchestrated digital acquisition and conversion campaigns that drove the company's first Rp100M (~$6K) in monthly online sales, establishing a groundbreaking internal sales benchmark.
Recipient of the prestigious national accolade honoring outstanding artistic distinction, visual storytelling, and cultural contribution to photography.
Won 1st Place twice in the nationwide AP Boots Video Competition, demonstrating mastery in cinematic narrative, creative pacing, and film direction.
Clinched 1st place in the institutional rebranding competition, leading the visual transformation and brand redesign from STIKES to Universitas Tengku Maharatu.
